![]() There are at least nine key ways in which a Smart Event can improve live experience by adding value to visitors, exhibitors and organisers: ![]() The journey can be augmented with location analytics services to improve the wayfinding around the venue and additional analytics.Įngagement can continue after the event through hosting of on-demand content sessions as well as the continuation of meetings and messaging on a 365 platform. The live experience utilises a mobile app to improve the in-person experience with navigation, updates on meetings and agendas, as well as facilitating lead scanning. Hosted buying can be helpful in preparing VIP groups of delegates for the event.ĭuring the event and post-event engagement Building a personalised agenda of meetings, connections and content to attend. The pre-event journey is when visitors and exhibitors are registered and encouraged to login to a web-based platform to prepare for the event. Smart Events use technology to improve key points of the customer journey for visitors and exhibitors, pre, during and post event. “They now demand a better experience and a better journey compared to their previous (pre-pandemic) experiences.”ĭownload our free AI Blueprint ebook to learn how to utilise data science for Smart Events in 2022. “Secondly, our audience is quite mature already with technology because they use technology personally all the time – and they have high expectations. “We have to understand that our events have to be improved and enhanced to improve visitor and exhibitor experience. “There are two things that have become clear: firstly, we we will still be in a pandemic situation for several months. Tanya Pinchuk, CEO of ExpoPlatform, said: “A Smart Event is an in-person event with extensive use of technology, where we simplify the visitors’ and exhibitors’ journey and make participation more effective. The last two years of running virtual events have generated a huge rise in data, familiarising organisers and participants with digital tools – all of which can be used to measurably improve customer experiences at live events. What is a Smart Event?Ī Smart Event is an in-person event that uses digital technology to increase the value of the experience for all participants. Smart Events in 2022 – what does it mean and what do event professionals want? Well, we’ve gathered industry feedback to find out exactly that.Įxhibition Think Tank (ETT) and ExpoPlatform brought together a group of industry professionals to define Smart Events, the benefits and to discuss the areas of focus for the year ahead.įind out what this format means and why ETT club members believe that 40% of events this year will be Smart Events. Please register for this event separately via their website.Janu6 minutes reading Smart Events defined: What event professionals want in 2022 Follow this link to register.Īfter the closing conference, you are welcome to stay in The Hague for the Interreg 2 Seas Annual event the next day. The event is free of charge, but we do ask you to register so that we can estimate the catering needs and order enough bicycles for the field trips. Join in on one of the field trips around The Hague, to see firsthand what more green can do for the liveability and attractiveness of urban areas, be it residential areas or business areas.Get inspired by keynote speaker Nico Tillie, who researches Urban Metabolism and teaches Landscape Architecture and Sustainable Development at the Delft University of Technology. ![]()
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